The Daily Mail Comments Section: A Study of one commenter – Jim

The Daily Mail is the most-read newspaper and news website in the United Kingdom. Paul Dacre’s newspaper has a remarkable power as kingmaker in British politics, and an extraordinary ability of influencing its readership.

The comments section gives an idea of the readership of the website, with both comments and like:dislike ratios hinting at what the current climate is.

A single user, Jim, has the following comments, all of which are popular amongst the DM readership:

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